October 15, 2014


Brands We Love: DODOCASE

At our shows when we take payments from customers with our iPad, we always have them asking about the case we're using. It's a DODOCASE, "a perfect marriage between tradition and technology."

We have some favorite things here at the Brackish HQ, and DODOCASE is high on our list. DODO hand crafts all of their tech accessories in San Fransisco using traditional bookbinding techniques and bamboo inlay. So, while everyone else in the Bay Area is coming up with the next best thing, DODO is protecting those cutting edge devices with an old-school approach. Maybe it's the handmade, personalized aesthetic that we love. Quality craftsmanship and attention to detail is something we can appreciate.

iPad Air Classic Black

September 29, 2014


A-List Appearance in Venice

Our favorite Charlestonian has done it again- a big thanks to Bill Murray for wearing the Original to George Clooney and Amal Alamuddin's Italian wedding this past weekend. It goes to show that even at an A-list wedding, Brackish makes a statement. But don't take just our word for it- Buzzfeed, PageSix, and many others named him best guest of the wedding.


July 29, 2014


Brackish homebase Charleston named #1 City in the U.S., features our feather creations

Brackish home base Charleston, SC was recently named #1 City in the U.S. by Travel and Leisure Magazine for the 4th year in a row. To celebrate, the Charleston Area CVB included a feature on Brackish and gave out bow ties to onlookers at a Best in the World party in New York City.

Congrats Charleston!!!

March 04, 2014

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Bill Murray steps out at the Oscars sporting Brackish

LOS ANGELES, March 6, 2014 /PRNewswire/ -- Brackish Brand, makers of handcrafted original feather bow ties, made quite the splash at the 2014 Oscars on Sunday night.  Film legend Bill Murray wore a Brackish design consisting of hand selected peacock feathers. Murray was in the spotlight at as he presented the award for Best Cinematography with Amy Adams. Murray has also worn Brackish bow ties to premieres for two of his latest movies.

Murray's involvement at this year's Oscars has been highlighted in the media.  Yahoo published "How Bill Murray Won Oscar Night: A Photo Essay." GQ referred to his bow tie as a "Red Carpet Finishing Touch That Worked."

Murray first spotted Brackish Brand when his personal trainer surprised him with a Brackish bow tie for Christmas.  Soon afterwards, Murray wanted to own more designs.  Brackish was more than happy to deliver.

Brackish is the brainchild of longtime friends Jeff Plotner and Ben Ross.  The duo sought to showcase the beauty of nature in a unique way.  Their team of local artisans assists in handcrafting each and every bow tie in Charleston.  Each piece takes 4-5 hours to complete.

Jeff Plotner stated, "Every bow tie we create is literally a wearable piece of art.  When great artists like Bill Murray recognize this, it makes everything we do even more rewarding."  

Adding to the originality and uniqueness of Brackish Brand is the fact that every bow tie is a one-of-a-kind creation and work of art.  No two ties are the same, as every natural feather is selected by hand.  It is no surprise that many feel that the bow ties are the "ultimate conversation starter."

About Brackish Brand

Founded by Jeff Plotner and Ben Ross in 2012 out of their homes, Brackish has expanded to employ over 10 artisans based in Charleston, SC.  Handmade to exacting details, Brackish Bow Ties are known for being highly unique, attention-grabbing and beautiful.  Iconic celebrities from Jack Nicholson to Bill Murray have discovered these versatile and striking bow ties.  Today, 50 upscale retailers sell Brackish bow ties across the United States and Europe.  More information is available at

November 05, 2013


Retailer Spotlight - Grady Ervin & Co.

Grady Ervin & Co. 
Retailer Spotlight
November 2013
In the very heart of Charleston, South Carolina's fashion district, Grady Ervin & Co. is located at 313 King Street. With neighbors like Dumas and Sons and Billy Reid, we couldn't be happier to have Grady Ervin has one of our Charleston menswear retailers.
The handsome building was built during the War of 1812 with private parking and beautifully crafted wrought iron gates. Grady Ervin is an upscale men's fashion haven with excellent customer service and a uniquely personal touch. 
If you're ever in historic downtown Charleston, stop buy and checkout some Brackish bow ties in person!
October 29, 2013


Brackish in Nashville

Levy's Magazine 
October 2013
Autumn Essentials
You can now catch Brackish in the Fall/Winter 2013 issue of Levy's Magazine. Our bow ties have, yet again, been named an essential for fall. Levy's clothiers is a wonderful Brackish retailer located in Nashville, Tennessee. Named one of Esquire Magazine's Gold Standard stores, we're proud to work with Levy's and be featured in their latest issue. Since 1855, Levy's has been a family owned and operated business that brings tailoring and designer labels to their customers. We are happy they chose to place us amongst other great brands like WeWood Watches, Armani and Hugo Boss. 
October 21, 2013


Press Update - GQ

GQ Taiwan
October 2013
Autumn Essentials
We're proud to announce that our latest press appearance was with GQ Taiwan. This October release was their "How To Be A Man" issue. You can find our article on page 124 featured amongst custom made shirts and famous faces, like Chris Hemsworth. Our handcrafted feather bow ties were complimented greatly in the issue. Landing at number 8 on GQ's Autumn Essentials, Brackish was affectionately deemed a "Bow Tie Fantasy."